The Art of the Movie Trailer and Why Most of Them Suck
As any avid watcher-of-the-movies will tell you, the art of the trailer is a delicate one. An art that is as fragile as it is crucial to the success and value of the film. One shudders to think about the romantic comedies that give away the entire plot of the movie (even though the targeted audience pretty much knows what will happen anyway).
Recently, however, there has been a trailer that was an anomaly among its peers: it actually gave away nothing while revealing everything. This was the trailer to Super 8. Rarely has there been an upcoming summer blockbuster that was able to maintain interest to such a masterful level as this. If people were to look back at the previews seen in theaters last summer for Super 8, all they would see were flashes of adorable witty kids and loud ominous tones (truly Spielbergian in that way). And that was all the trailer needed to make the hairs on the backs of audiences necks stand stick-straight up. That was a trailer.
The 5 most common mistakes in big studio movie trailers are extremely common and are as follows: